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Amazon Fire TV Developing Networked DVR

Amazon wants you to be able to record its live video programming. To that end, according to Bloomberg News, the web retailer and streaming video service is hard at work developing a networked DVR. Bloomberg says Amazon has not revealed a release date for the DVR.

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A networked DVR is one held in the provider’s central location, not in the consumer’s home. It records live content in real time. The consumer can view the recorded content at will, unbound by TV network broadcast schedules.

Amazon’s Lab 126, which built the Fire TV and Echo devices, is working on the new DVR. Staff for Lab 126 have dubbed the new DVR project ‘Frank’.

‘Frank’ will incorporate the same wireless technology that connects its Echo voice control devices to Fire TV boxes.

The device, according to Bloomberg, could stream recorded video to mobile tablets and phones. Existing Fire TV devices on the customer’s home network will support it. Amazon’s new DVR will be connected through the home WiFi network. It will not plug into a TV.

A conventional DVR (TiVo, Channel Master, etc.) usually plugs into a TV set, and features its own user interface. A networked DVR, by contrast, doesn’t have to be plugged into a TV.  It can be placed anywhere in the home, and can stream recorded content to any TV, streaming stick, or mobile device. In most cases, networked DVRs don’t have their own HDMI ports.

Amazon Prime Video is a subscription service, for which the customer pays monthly or annual fees. Beside the video service, customers get free or discounted shipping on goods ordered through Amazon. The video service is meant to compete with Netflix and Hulu.

 

(For streaming video, you need a reliable internet service. To find the best one for you, shop with Satellite Country. We can help.)

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NETWORK BRANDS ERODED BY STREAMING VIDEO 

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As volatile as the TV industry has been lately, the one segment that has been relatively stable– and consistently profitable– is network broadcasting. This may be about to change.

With the release of new video interfaces such as the most recent upgrade of Comcast X1, and with the launch of multichannel live TV streaming platforms such as Sling TV, DirecTV Now, and Hulu Live TV, the most prominent broadcast networks finally have reason to fear possible extinction. They’re losing their ability to keep their brands in the public eye.

Investment Bankers Weigh In

Kannan Ventakeshwar, an investment analyst for Barclay’s, a multinational British bank, wrote a letter about the TV industry’s future to investors. In it he stated: “Every OTT product is organizing its default user interface by the type of content and not by network. So sports does not show up as ESPN or YES Network. Instead, the default interface is organized by sport and/or teams. This is also becoming true with legacy user interfaces like X1. As a result, it is tough to see the brands of individual networks retaining value in the coming years.”

Until recently, the program guides for cable and satellite TV listed channels under assigned numbers. It was only by looking up particular channels that the viewer could see what shows were airing on those channels at what times.

Viewers Want Convenience

Ventakeshwar said, though, that viewers are losing patience with this system. “…In every evolution of OTT”, he said, “the number of clicks needed to get to a program guide or a network viewing option is actually increasing. Given the importance of consumer inertia in usage patterns, this is not a trivial shift.”

In other words, the harder it is for the viewer to find the shows he wants, the
more likely he is to tune out altogether.

Listing by genre or title saves time, but reduces visibility of network brands. This threatens the network business model. Under the old model, new shows are far more likely to succeed if they immediately precede or follow established hits. A highly popular show might even carry an entire evening’s lineup. A ‘halo’ effect– the network’s reputation for airing shows the viewer likes- can induce him to try out its newer shows.

No More ‘Halo’ Effect

If video interfaces are no longer listing shows by channel, though, the lead-in.
lead-out, and halo effects nearly disappear. Each show is an orphan, standing or falling on its own, and offering little market support to other network programming.

Some streaming platforms, such as Amazon Prime Video, Netflix, and Hulu, further undermine network brands by offering their own original content. And you can find their content only on their own platforms. If you want a Netflix original, you’ll find it only through Netflix.

 

How can the networks adapt to these developments? We don’t know, but they haven’t yet. Perhaps they never will.

If they can’t figure out how to protect their brands, the giant broadcast networks may be headed for extinction. Productions studios could live or die by their latest hits.

Notes:

Comcast owns NBC Universal, the largest and oldest broadcast TV network.
With its updated X1 interface, then, the cable system is partially cannibalizing its own business.

OTT is ‘over-the-top’ video. It is content streamed via the internet as a standalone service. With OTT, no cable or satellite system controls or distributes the content.

(For streaming video, you need a strong internet connection. Is yours adequate? If it isn’t, talk to us. We can help.)

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TRENDS IN VIDEO MARKETS

TV viewers have more options now than ever before, as the market finds new ways to meet their demands. Here are a few of the more significant trends in video distribution, and how they affect the way you watch TV and movies:

Digital Syndication

Scripted TV shows usually follow long story arcs- and they age quickly. A few solid hits, though, remain popular with the public long after they’re first aired. Studios and broadcasters earn more money from them by licensing large blocks of episodes to cable networks. Some of the more popular syndicated shows include Seinfeld, Jeopardy!, and The People’s Court.

Though a syndicated show is seldom as popular as the original series, it is profitable because the studio doesn’t face new production expense.

Syndication is not new. It has existed nearly as long as the cable TV industry. What is relatively new is digital syndication. Content providers have begun to license older shows for dedicated steaming platforms such as Netflix, DirecTV Now, and Sling TV.

Streaming of Live Sports

In 2015, the NFL licensed Yahoo to stream a live game between the Jacksonville Jaguars and the Buffalo Bills. Yahoo had exclusive rights to the game, and streamed it world-wide. The game was between small-market teams in an unfavorable time slot (Sunday, 9:30 a.m. EST). Still, it brought in 15.2 million unique viewers.

The game marked the first time a streaming service outbid a broadcast network for an NFL game.  Since then, FOX Sports Go and WatchESPN apps provide live streams of games from multiple markets.

Transactional Video

The conventional pay TV model is a cable or satellite subscription. You pay by the month for a large channel package.

One of the most important trends in TV now ditches the subscription model. Some providers charge small fees for each episode or small group of episodes. as little as $0.99. Google Play, Amazon Prime Video, and iTunes are among the vendors offering video on a per-episode basis. Some will offer discounts, up to 40% per episode, for purchase of a “season pass”, access to an entire season of a series.

In either case, you would pay only for the shows you watch, not for channels or channels bundles.

 Streaming Direct to Consumer

Usually, cable and broadcast TV networks offer their programming through cable or satellite systems. Some offer them through streaming platforms such as Netflix, Playstation Vue, or Sling TV.

One of the most important new trends in the business is cutting out the middleman. Content providers are increasingly likely to offer their shows directly to viewers. 20th Century Fox, ABC-Disney, and NBC Universal opened the way in 2005 by forming Hulu.

This year, the CBS Corporation launched CBS All-Access, and HBO launched HBO Now.  These are stand-alone video services that don’t require cable or satellite subscriptions.

Authentication

Authentication is likely to be the most enduring of trends in the video market. It is essential for newer platforms that enable streaming on multiple devices. If the device you want to stream with is not the one you enrolled with, how does the provider know you’re a customer?

Video services rely increasingly on authentication to identify customers and log them in. In most cases, this means you enter a user name and a four-digit code.

The advantage for you is that you’re not limited to the video services own devices, and you can more easily use your service away from home.

(To follow all trends in internet service, visit buysatellite.net. To get the best connection, talk to us. We can help.)

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STREAMING SERVICES: VIDEO & MUSIC

One advantage of having a HughesNet broadband connection is access to video and music streaming services such as Netflix, Hulu, Amazon Prime Video, Sling TV, Spotify, and Pandora. Such services stream content to you directly via the web. Most of them don’t require a cable or satellite TV subscription, nor installation of any proprietary equipment. Most are compatible with iOS and Android tablets and smartphones, XBox One and Playstation Vue gaming consoles, Mac and PC computers, and Chromecast, Roku, and Apple TV streaming devices.

Most such services are very inexpensive. Pandora and Spotify, two of the leading web music services, charge nothing for their basic service tiers. The only catch is that your music will be interrupted occasionally by commercials. To skip the ads, you’ll pay a nominal monthly fee: $4.99 for Pandora, $9.99 for Spotify.

Video streaming services are not free, but they don’t cost much. Hulu, which carries a wide variety of TV shows and movies, charges $7.99 per month for video streaming with “limited commercials”. For an additional $4.00 per month. you can get the commercial-free version. Netflix, the most popular streaming video service, carries a huge library of TV shows and movies. The basic Netflix service, at $7.99 per month, will stream to just one device, and is available only in standard definition. For $9.99 per month, you can get an HD-capable version for up to two devices. For $11.99 per month, you can get it in Ultra HD on up to four devices. Most of Amazon Prime Video’s content is free with a $99.00 annual membership, which includes free shipping for most items sold in Amazon’s online store.

Sling TV, launched by Dish Network in early 2015, is an interesting addition to the streaming video market. Sling TV differs from most other streaming services in offering live TV. The basic 23-channel package costs just $20.00 per month. Several movie and sports packages can be added to the core package for just $5.00 per month each. For about $50.00 to $60.00 per month, about half the cost of a standard cable or satellite TV subscription, you could get a combined live TV, sports, and premium movie channel bundle. You would have a very complete TV service, and if you don’t require a huge number of channels, you can save a substantial sum of money. Unlike the standard Dish Network service, Sling TV doesn’t require a satellite dish or a long term contract.

These are just a few of the internet video and music streaming services available. For a wide variety of convenient and low-cost entertainment options, you should look into it.